All trends: what went in and what came out of the interior fashion
The main trend is massive individualization. Design is not for everyone, but for everyone. Designers reflect on an eclectic interior – the mix of styles and stylistics best expresses the personality and its passions. The call for 2018 sounds like this: ignore the trends, personalize the interior and show your emotions!
Developers all over the world are reducing the average area of apartments, urban dwellings are becoming more compact. The minds of designers take everything that will help the modern nomad to fit in a small number of meters, while not losing in comfort: modular sofas, folding tables, folding beds and hidden kitchens.
Technological innovations are becoming especially acute: multifunctional devices, home robots, home appliances with Internet access. Ceiling lights, kettles and refrigerators are controlled from a smartphone. Kitchens in modern homes are reminiscent of professional sites chefs – both the level of technology and the quality of the dishes prepared on them.
A new generation of design enthusiasts has buried a fake industrial chic and loft style, dubious urban country and brilliant hotel glamor. Finally, beige interiors are gone, giving way to color and ornament. A rational Danish design is at the peak of its popularity in Europe, but Italian maximalism is pushing it.
The concept of “decorated interior” is rapidly going out of fashion. People want to be designers themselves. The idea of a stylized, deliberately decorated interior with “correctly” arranged still lifes seems outdated.
1. Maximalism In 2017, fashion design teams such as Dimorestudio, Peter Pilotto or LaDoubleJ introduced us to unforgettably extravagant interiors. Contrasting prints and ornaments, a powerful mix of different styles and times, the return of the 80s is a departure from minimalism, inspired by the Scandinavians, which has dominated in recent years. Maximalism has not yet gained strength at the consumer level, but soon it will happen. Consumers want to express themselves, and maximalism (sometimes on the verge of kitsch) allows them to do so. “The consumer no longer wants to be told stories (he tells them himself), he wants to empathize and enjoy new experiences,” says Vincent Gregoire, NelliRody-style agency. “As the rhythms accelerate, we mix the concepts of good and bad taste, high and low brands, liberating imagination.”
2. Parallel universes Designers, restaurateurs and manufacturers join forces. Together they create colorful and joyful events that take us from a busy metropolis to parallel universes – warm, bizarre and exotic. Under the influence of this trend, furniture acquires bright, bold colors, surfaces play with reflections. The user is invited to talk about the interior as a fabulous, sensual experience.
3. Instagram-ready The accent wall will now be in every novice decorator. “The digital revolution is changing the rules,” says Vincent Gregoire. “Having become stylists, we work on the image and take care of our own home as a“ showroom ”, where our life and our hobbies are displayed in the window.” Interior for the frame, which will adore and hate, like and post in social networks. Theatrical effects, narcissism and decorative exhibitionism are what awaits advanced users in the 2018/2019 season.
4. Timeless The last century is quoted, reprinted and becoming more and more expensive. The fashion for post-war modernism – “modernism with a human face” is not going to leave us in 2018. Furniture has become much more rounded and feminine, and things in the spirit of the 30-50s are boldly combined with later quotes from the bourgeois-bohemian 70s and the radical 80s. Miuccia Prada exhibits Brazilian modernist armchairs in Miami, anti-design Memphis begins to recruit new fans. For Fendi, Chiara Andreatti has worked on the concept of the friendly “Welcome!” Lounge. The ideas of animated luxury and elegance combined the new star of decor with the bourgeoisness of the 1970s, the hoodies of the Viennese secession and the Italian design diva Gabriella.
